TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

On Software Bundles

(Via the Red Sweater Blog.)

Now, there has been some controversy concerning the bundles, boiling down to whether it is a good deal for the developers. After all this, I can’t say that the issue has been fully resolved in my mind but I’ll try to at least clarify the real issues at stake. I want this to be useful to other devs who are considering participating in bundle promotions without resorting to any demagoguery.

Paul Kim, of Noodlesoft, included Hazel in the MacUpdate bundle. These software bundles are a *little* controversial in the Mac community, but rather than condemn and demonize, Kim analyzes how successful the bundle was for him.

His conclusions surprised me — you would expect that exposure would be the greatest benefit, but he didn’t see a gain in sales the month after the bundle, which would indicate an increase in exposure.