Bob Mansfield was removed from Apple’s executive team page this weekend. Apple said in a statement that he will not be a part of Apple’s executive team, but will continue to work on special projects at Apple and report to Tim Cook. John Gruber reports that there’s no intrigue behind the movie—he really is just going to be focusing on special projects.
The reason for the reassignment of Mansfield is only one of many questions about what is going on at Apple right now. He’s not the only high-profile executive whose job title at Apple isn’t very clear or defined. While that might be a sign of turmoil, as was the case last year when Mansfield tried to retire, it’s quite possible that Apple is now moving key executives onto secret projects that it won’t reveal until it’s ready.
That certainly seems right. It’s probably better to read this as a result of a greater focus at Apple on new product lines they’re developing, most likely a wearable device. Which is exciting. We’re seeing Apple’s future developing here.