TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Nest will now automatically tune your thermostat schedule or adjust the temperature for peak usage periods to save money and use energy more efficiently:

Traditionally, Fadell explained, people turn on their air conditioners and leave them on all day, when it gets very hot. regardless of whether they’re home or not. That uses a huge amount of energy, and can force utility companies to power up special plants that often run on coal, or to buy power from third parties at very expensive rates.

But with Rush Hour Rewards, Nest owners can be part of the solution, Fadell argued. The idea is that the system builds a personal profile based on residents’ lifestyles, and then runs the air conditioner in a much more efficient manner, while still maintaining comfort, Fadell said.

They say that during peak periods, they can reduce power usage by up to 40 percent while only allowing the home’s temperature to rise by 3 percent. Incredible.

They’re reducing energy efficiency while saving money for owners. That’s a much better approach because owners will be more likely to actually use the service, and it should therefore be more effective. I love this company.