TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Federico Viticci:

Jony Ive will provide “leadership” and “direction” for the Human Interface group within the company. This doesn’t mean Ive will be the one creating pixels behind the scenes. The way I see it, Ive has been chosen as someone who can guide – provide the general direction for where things should be heading. So while Ive won’t sit behind a desk merging layers in Photoshop, he will play the role of a director, instructing people on the “look and feel” of a product. And, in my opinion, that’s the most difficult role to play in a company like Apple. It means having to create both the form and the function. “How it looks” and “how it works”. It’s no easy task, but that’s why Cook picked Ive.