TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Tim Cook:

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

Yeah, Maps isn’t as good as it should be.

But read this letter. That’s how you lead a company. Humble, honest and straight to the point. He takes responsibility for it, explains why they did it, and promises it will improve. No excuses.

Apple’s very lucky to have Tim Cook.