TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

The Atlantic is continuing to be successful by turning into a media company rather than a print company:

“It’s become very, very clear to me that digital trumps print, and that pure digital, without any legacy costs, massively trumps print,” Mr. Bradley said.

At a time when other media properties are leaning hard on subscriptions and paywalls, Mr. Smith believes that a free product, with revenue from sponsorships and events, can avoid the dependency on commodity ads and play in more rarefied, lucrative terrain.

In a way, they’re turning their publications into (profitable) loss-leaders for other, more lucrative businesses, like conferences. Smart.