The audience is supposed to take him and his work seriously. Part of the nostalgic hook of Mad Men goes beyond the look and feel of the 1960s; the show also transports us back to a time when irony wasn’t quite as rampant, when cultural messages, including advertisements, were to the point. Perhaps audiences accept Don’s genius because it’s comforting to revisit a time when irony wasn’t quite as common.
Only a few days until Sunday.