Trading favors

January 22nd, 2012

Seth Godin on how to become untrusted as a writer by using your influence as currency with others:

The problem occurs when the trading of favors become mercenary, when alert individuals start manipulating the system for personal gain. Suddenly, every favor is suspect, measured and not at all generous. Suddenly all the likes and links and blurbs become nothing but currency, not the honest appraisals of people we can trust. It means that bystanders have trouble telling the difference between honest approval and the mere mutual shilling of traded favors.

This kind of writing is only valuable insofar as it’s honest. That’s the most important part. Without it, it’s worthless.