No. They Won’t

August 10th, 2011

Richard MacManus thinks Amazon will pull their Kindle app from the App Store within months in favor of their web-based Kindle app:

The bottom line is that while the Kindle Cloud Reader isn’t quite as good as the iPad Kindle app yet, it soon will be. The addition of notes and highlights can’t be that difficult. When Kindle Cloud Reader gets on a par with the iPad app, I’m willing to bet that Amazon will pull the iOS app from the App Store.

This kind of foggy reasoning is what happens when you don’t think things through.

There is no chance—no chance at all—Amazon will pull the Kindle app from the App Store within a year, whether the web app version gains parity or not. What MacManus overlooks is that most users will have no idea they can read their Kindle books in a web app, let alone what a “web app” is or how to get it on their iOS device. For them, “apps” are in the App Store, and that’s it. Safari is for browsing the web, and the App Store is for finding apps.