You can tell immediately when someone’s found that thing, because they obsess about it, revisiting it over and over like a hopeless romantic haunted by a memory of lost love. For Kevin Kelly, that thing is Technology. For Robert McKee, it’s Story. For Edward Tufte, Information Design. If you’ve already found that thing, then go do it with all your might. Pour your entire chocolate milkshake of a being into that tall soda glass.