TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Chris Bowler:

At this moment I sit back and wonder two things: how does a large corporation like Apple do such a great job at getting the little things right. And so consistently. More importantly, for the love of all that is good in this world, why are other companies not WRITING THIS ALL DOWN AND EMULATING EVERYTHING APPLE DOES?

It’s amazing what treating your customers with respect can do.