Elliot Jay Stocks on becoming a member of the Sidebar ad network :
I actually think the adverts have added value to the site. For instance, during a conversation with some friends about e-commerce, I recommended FoxyCart. A few days later, I recommended the service to another friend. Where did I first hear about FoxyCart? From the advert in my sidebar! What more proof could I ask for about the relevance of these ads to myself and my peers? “