I am not sure how I missed this, but toward the end of October, Tap Tap Tap published a detailed look at their Where To marketing.
The results are clear — for a good application like Where To, advertising in relevant areas, like Macworld magazine and Daring Fireball, works really well.
I’d like to see more online marketing from iPhone developers, especially in creating wonderful websites for their products, rather than relying on their App Store page.