If an Idea Isn’t Exciting, You Shouldn’t Do It

August 17th, 2010

Ray Bradbury in 2001:

If an idea isn’t exciting you shouldn’t do it. I usually get an idea around 8 o’clock in the morning, when I’m getting up, and by noon it’s finished. And if it isn’t done quickly you’re going to begin to lie. So as quickly as you can, you emotionally react to an idea. That’s how I write short stories. They’ve all been done in a single morning when I felt passionately about them.