WWDC Announced, ADAs iPhone OS Only

April 28th, 2010

WWDC 2010 will be held June 7-11 this year.

The panels are almost entirely focused on the iPhone OS, but the biggest news is only iPhone or iPad applications are eligible for the Apple Design Awards.

Focusing on the iPhone OS shouldn’t a surprise this year–Apple will not be announcing 10.7, and thus has little to talk about for the Mac. They are releasing a significant iPhone OS update, so they have quite a bit to discuss.

The biggest news is not including Mac applications for Apple Design Awards. Why not just make separate awards for the iPhone and Mac, so each can get the focus they deserve? It may signify Apple is planning on breaking WWDC into two events, one for iPhone OS and one for Mac OS.

These changes shouldn’t be totally surprising. The iPhone, in just three years’ time, is now 40 percent of Apple’s business. That’s incredible. Apple is becoming a mobile-first company, and now WWDC is reflecting that.

Apple has very little choice in this. Mobile devices is the future of the company, and Apple is currently in a battle of the utmost importance with Google in the mobile market. They are trying to define the market for the next decade. If they don’t win this, Apple’s future is in question.