TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Jonathan Ive speaks about their design process:

A lot of what we seem to be doing is getting design out of the way. And I think when forms develop with that sort of reason, and they’re not just arbitrary shapes, it feels almost inevitable. It feels almost undesigned. It feels almost like, ‘well, of course it’s that way. Why would it be any other way?’

After watching that segment, how could you not feel inspired to create something absolutely incredible?