TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Mark Bittman:

Twelve years after the publication of “Fast Food Nation” and nearly as long since Morgan Spurlock almost ate himself to death, our relationship with fast food has changed. We’ve gone from the whistle-blowing stage to the higher-expectations stage, and some of those expectations are being met. Various states have passed measures to limit the confinement of farm animals. In-N-Out Burger has demonstrated that you don’t have to underpay your employees to be profitable. There are dozens of plant-based alternatives to meat, with more on the way; increasingly, they’re pretty good.

The fulfillment of these expectations has led to higher ones. My experience at the airport only confirmed what I’d been hearing for years from analysts in the fast-food industry. After the success of companies like Whole Foods, and healthful (or theoretically healthful) brands like Annie’s and Kashi, there’s now a market for a fast-food chain that’s not only healthful itself, but vegetarian-friendly, sustainable and even humane. And, this being fast food: cheap. “It is significant, and I do believe it is coming from consumer desire to have choices and more balance,” says Andy Barish, a restaurant analyst at Jefferies LLC, the investment bank. “And it’s not just the coasts anymore.”

Something I’ve been wanting for years is happening: quick, healthy, unpretentious and (more) affordable food. This is a big deal.