TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Automatic is a Bluetooth device plugs in to your car’s data port and makes your car smarter. This looks really, really cool.

It’s sort of the Nest for cars. As you drive, it tracks your fuel efficiency and your driving to you for fuel consumption and to nudge you toward better driving. Each time you brake too abruptly, speed, or accelerate rapidly, it’ll give you a little audio cue that you’re wasting gas unnecessarily, and you get weekly scores.

In addition, Automatic will notify you when your car’s “check engine” light comes on and (apparently) in many cases will tell you what they mean. You can also set it up to automatically call 911 if it senses you’ve been in a crash.

Beautiful idea that looks very well-executed. I can’t wait to give this a try.