2 Letters from Steve

March 29th, 2013

Wow:

In March 2010, just a couple of weeks before the iPad was due to be released publicly, I had a reason to contact Steve. A friend of mine was dying of liver disease and I was going to San Francisco to hopefully see and communicate with her while it was still possible. She was a friend from my Adobe days and was very much into technology. I thought it would be a treat for her to see an iPad. And I had one. But until the product was officially released I could not show it to anyone without permission from Apple management.

This is a short little story from David Gelphman, but it’s a must-read. This is an example of how a company should be run: make exceptions when necessary, empower employees, and trust them to do the right thing with that power.

Oh, and be human.

What a beautiful story.