Apple Hires Amazon’s William Stasior to Run Siri

October 15th, 2012

Kara Swisher reports that Apple has hired Amazon’s William Stasior to run their Siri unit:

Apple has hired major Amazon exec and prominent search technologist William Stasior to run its Siri unit, according to sources.

At the online retail giant, Stasior has been in charge of A9, Amazon’s search and search advertising unit. The former AltaVista exec co-founded the independent company and has run it since Udi Manber left for Google.

Siri isn’t just a feature. It’s a strategy.