TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Watts Martin:

Apple’s current design language was settled by 2007; we’re going on seven years with little deviation from aluminum and black glass. Generally when a product makes a change—from the original Mac mini design to the current one, or from the iPhone 3G/3GS to the iPhone 4/4S/5—it’s to move closer to that look.

Seven years! Madness! What other company picks a look and sticks with it for that long?

Well, every company that makes a product that looks “classic.”