Telling a Story With Each Link

August 8th, 2012

Marcelo Somers:

Our job as independent writers isn’t to be first or even to get the most pageviews. It’s to answer the question of “so what?”. Taken as a whole, our sites should tell a unique story that no one else can, with storylines that develop over time that help bring order to the chaos of what we cover.

Absolutely agree. I don’t think there’s anything wrong at all with link-lists (the number of links I post should make that obvious), but each link has to be deliberate. It must serve a purpose. There’s no reason to link to something unless it’s something readers probably haven’t come across already or you can provide a unique perspective on it. Only link to something when you’re adding some value.