Square announced Thursday that merchants now have the option to forego transaction fees:
On Thursday, Square, the pioneer in mobile point of sale systems, announced a new pricing model that gives merchants the option to pay a monthly fee of $275 instead of the current 2.75% fee on every transaction. Merchants who make more than $10,000 per month in business would pay less under the new pricing plan.
Make the service cheaper to expand its reach. Square wants to be everywhere.