That Formula Doesn’t Work

August 16th, 2012

Jim Dalrymple on John Browett’s attempt to reduce costs in Apple’s retail operation:

It seems to me that Browett is trying to make Apple retail just like every other retail store on the planet. A few employees trying to satisfy an ever growing consumer base. That formula doesn’t work. It may save a few dollars in the short term and Browett may look like a hero on paper, but in reality the whole company would suffer the consequences.

Bizarre story. Apple has apparently reversed all of Browett’s decisions, which makes me wonder several things. First, why was he hired at all? Second, why was he allowed to make this decision in the first place?