The most interesting thing Google announced today wasn’t their Nexus 7 tablet. It’s Google Now, which attempts to provide information right when you need it based upon where you are and what you’re doing.
If you have an appointment today, for example, it will tell you when you need to leave to arrive on time, traffic conditions before you go to work and an alternate route if it’s bad, traffic conditions to other locations you go to often from work, and if your favorite team is playing today, it’ll tell you the game’s score.
Google Now uses your current location, location history and search history. In other words, it mines all of the data Google collects when you use their services to build a profile of you and attempt to provide useful, timely information.
This is the kind of thing that is very neat, and a direction I want to see mobile devices go, but how you view it depends almost entirely on how much you trust Google with your information. If you do, it’s awesome. If not, it’s worrying and creepy.
Who knows if it will work well or not, but I do like that Google is at least attempting to use all of this data in a helpful way. But I don’t trust Google with my personal information, either.