TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Creative director Kash Sree:

I haven’t done anything I like yet. I say this with students. Look at your work, and imagine your enemy is showing you this ad. “Oh, you think that’s good? I’ll tell you what’s wrong with it.” I tend to treat my work like it was my enemy, so I can be hard on it, and sometimes I’m too hard on it, but it helps me keep some perspective.