TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

In an otherwise very positive piece by Adam Lashinsky about how Apple is changing under Tim Cook, I found this interesting:

If anything, Apple under Tim Cook will embrace efficiency to an even greater degree, especially as the company grows bigger and more complex — to the dismay of those who think techies should rule the roost. “It looks like it has become a more conservative execution engine rather than a pushing-the-envelope engineering engine,” says Max Paley, a former engineering vice president who worked at Apple for 14 years until late 2011. “I’ve been told that any meeting of significance is now always populated by project management and global-supply management,” he says. “When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority.”

Or maybe operations is playing a much larger role in discussions because Apple’s supply-chain is now so integral to their success. I don’t know.