Instacast 2.0′s New Pricing Model

May 7th, 2012

Instacast 2.0 is out, and it has a new pricing model:

I thought a lot about this issue and decided to change the pricing model. The first thing I will do is to lower the initial price from $1.99 to $0.99. I hope this will convince more people to try out the app. Second, I added an in-app purchase for features that novice users won’t need most likely, but power-users will appreciate when using the app on a day-to-day basis. It’s called Instacast Pro and it’s for sale at $1.99. For now it includes the ability to manage playlists, add your own bookmarks, configure settings on a podcast-by-podcast basis and receive push notifications for new episodes.

I hope this is a success for Vemedio. Not only is Instacast my favorite podcasting app, but this is an issue I’ve been thinking a lot about, so I’m glad to see someone experimenting with pricing. App sales alone is not sufficient in many cases to sustain a business, unfortunately.