Blogging is about trust

May 19th, 2012

Jim Dalrymple:

Blogging is also about trust. If you’re readers know that you are writing from your heart, they will listen. They will engage you, and in the process you will learn something new. That, in turn, will help shape your opinions.

In fact, trust is the most important element to this. “Blogging”—writing on your own, your own views—is only interesting and meaningful insofar as it is truly what you believe. If your readers don’t think you’re honest, you’ve got nothing.