People Remember Stories

April 18th, 2012

Brent Schlender’s piece on his recently found audio tapes of interviews he did over the years with Steve Jobs:

There was one other big lesson he learned from his Hollywood adventure: People remember stories more than products. “The technology we’ve been laboring on over the past 20 years becomes part of the sedimentary layer,” he told me once. “But when Snow White was re-released [on DVD, in 2001], we were one of the 28 million families that went out and bought a copy of it. This was a film that is 60 years old, and my son was watching it and loving it. I don’t think anybody’s going to be beating on a Macintosh 60 years from now.”

How do you make it so products are more meaningful to people in the same way? Or if not the product, the company itself?