“Okay, I’ll Remind You”

February 9th, 2012

Federico Viticci:

In 30 seconds, we’re shown how technology can make people’s lives better. We’re reminded, once again, that this industry, this love for the latest gadget, doesn’t necessarily have to be about tech specs — it’s the technology married with the liberal arts. It’s about playing London Calling with your friends. It’s about driving to California with the woman you love and watch the stars just for one night.

And how that technology fits seamlessly into people’s lives to make them better. Instead of forcing them to work around the technology, the technology works around them.