TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Ken Segall wrote a book about Apple called Insanely Simple. He has a unique perspective to write about Apple:

My observations come from over 12 years of experience as Steve’s agency creative director, from NeXT to Apple. Also relevant to my story are the years I spent on the agency team during John Sculley’s rule at Apple. And then I had some interesting (and often excruciating) experiences in the worlds of Dell, Intel and IBM — which made me even more conscious of what sets Apple apart.

We’ve read plenty of books and articles from outsiders, but it should be especially interesting to read something from someone who worked so closely with Jobs over a long period of time.

I just pre-ordered it on Amazon (that’s an affiliate link).