TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Nick Bradbury on “frictionless sharing”:

Because in the past the user only had to decide whether to share something they just read, but now they have to think about every single article before they even read it. If I read this article, then everyone will know I read it, and do I really want people to know I read it?

That creates more friction, not less.

And it also highlights a rather profound implication with Facebook’s vision for the world, where we are “open”—allow Facebook to record and broadcast—about most everything we do: when we share everything we do, we don’t decide what we want to do based just on whether we want to do it or not, but also on how it will reflect on us in public. What will reading this article say about me? Listening to this band?

Instead of just doing things, experimenting, discovering, we think about our image. Good luck discovering what it is you like and don’t like—who you are—in public.

(Via Brent Simmons.)