TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Color released their new app, after their failed launch earlier this year. Their new idea is this: you can “broadcast” what you’re doing with live video on Facebook.

It’s a fine idea, but this isn’t something that stands as its own product. It’s a Facebook feature, at best.

Which is, I think, exactly the point. Color’s strategy is to get acquired. Their goal is the pay-off. And that is the reason I will never support anything they do.

We don’t need more companies whose entire reason for existing is a quick pay-off. We have enough of those.