He had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on. I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”
God, I hope they’re still working on textbooks. There’s so much potential being squandered in education because it’s so staid and controlled. I’d absolutely love to see Apple enter the education market more directly.
With iTunes U, the iPad, and their own textbooks, they have the resources to do something incredible.