Focus Groups for ’1984′

November 10th, 2011

Here’s what happens when you use focus groups to test Apple’s “1984″ ad.

If this isn’t the best example of why relying on market research is a very bad idea, I don’t know what is. And, for that matter, what can happen when multiple people or groups are given control over what amounts to art: they can destroy its integrity.

(Via Jessica Watts.)