Steve used my app. It was the best and the worst. Of course you want to hear that someone big and important and smart is watching what you’re doing, but there’s a second meaning to that kind of attention. He was watching my every move. It was highly unlikely that a some crappy bit of UI I made would result in an email from Steve, of course. But what did happen was, I installed a sort of innerSteve, an Angel of Better telling me to make it simpler, try once more, don’t forget to delight, and remember that greatness is possible.