TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

The New York Times is trying something new—they’re tweeting links to their articles by hand:

The New York Times is turning off the automatic feed for its main Twitter account this week in an experiment to determine if a human-run, interactive approach will be more effective.

Social media editors Liz Heron and Lexi Mainland are taking turns running the @nytimes account during weekday business hours, hand-picking and writing the tweets and engaging with readers.

Interesting idea. I know I’d be more likely to pay attention to links selected by a person rather than auto-tweeted.