No More Free Instapaper

April 28th, 2011

Marco Arment explains why he isn’t likely to make a free version of Instapaper available again:

It’s important to reiterate how few people have noticed the Free app’s absence in the nearly two months that it’s been off the App Store. And almost nobody ever asked me for a free version on iPad, even though that’s half of my business.

When there’s no free option, and the only way to try an appealing app is to pay a small amount of money, people do. Not everyone will, but enough will.

If you build a good product and respect it enough to charge a price it’s worth, other people will, too. Don’t undervalue your work.