TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Jack Dorsey isn’t pursuing the ephemeral. He’s trying to do something worth doing:

One recent town-square meeting, in fact, was devoted to the aesthetic virtues of the Golden Gate Bridge. “We’re the only payments company in the world that’s concerned with design,” the Prada-clad Dorsey begins. He shows a dramatic photo of the bridge taken from atop one of its towers. “This is what I want to build. This is classy. This is inspiring. This is limitless. Every single aspect of this is gorgeous. . . . So your homework this weekend is to cross this bridge, think about that, and also think about how we take those lessons into doing what we do, which is carry every single transaction in the world.”

He started a company that, fundamentally, does sale transactions, yet he’s talking about the Golden Gate Bridge as not just art—but something at once eternally beautiful and elegant, and perfectly functional, and that that’s what he wants to achieve.

This is what business, what creating, is about. Profit is not the goal, but a necessary condition for what you are trying to achieve. That is the purpose.