TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Frank Chimero just wants some better soup:

Since they’re making less money now because they’re selling less soup, just to be safe, they’d better cut some costs. So, best to lay off part of the kitchen staff. But keep around the waiters to see if they can maybe convince some people that they should have some of this soup because now it comes in a new limited edition seasonal bowl with snowflakes and some scripty type saying something they don’t believe about making people feel warm on the inside. And, what about all those people at the door that pass by and don’t come in and buy the soup? Better charge people to look at the menu.

Beautiful little post by Frank. Unfortunately, this is all too accurate for how companies handle poor sales or some other failure.