TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Om Malik thinks Amazon will win the “ebook wars”:

This is a big advantage for Amazon, for as more people start living multidevice lifestyles, such cross-platform availability of content will increasingly become a big deal. Unlike Amazon’s Kindle store, iBooks is going to be limited to the iPad/iPhone platform — which is not good enough for me. I like the flexibility of the Kindle app, even if it offers books to me in somewhat of a less attractive format. In other words, Amazon should be thinking about Kindle as a platform that leverages other people’s hardware.

I am using the Kindle application much more than Apple’s iBook application mainly because Amazon’s selection is much better. After a few days of use, too, I found iBooks’s paper ornaments distracting.

These are things, of course, Apple could fix. Malik’s argument is much more interesting—that Amazon will succeed because they are cross-platform, while Apple is not.