Fishing With Strawberries

May 4th, 2010

Max Chafkin’s profile of Tim O’Reilly:

At first, O’Reilly accepts this advice. Who can argue with the idea that customers should get what they want? But as he thinks it over, he begins to see things differently. “[A] small voice within me said, with a mixture of dismay, wonder, and dawning delight: ‘But that’s just what we’ve always done: gone fishing with strawberries,’ ” he writes. ” ‘And it’s worked!’ “