Alcohol, and Monetizing Content

March 15th, 2010

Danah Boyd:

Figuring out how to monetize sociality is a problem, and not one that’s new to the Internet. Think about how we monetize sociality in physical spaces. Typically, it involves second-order consumption of calories. Venues provide a space for social interaction to occur and we are expected to consume to pay rent. Restaurants, bars, cafes… they all survive on this model. But we have yet to find the digital equivalent of alcohol.