The Wall Street Journal has a great piece on Roy Choi, the man behind Kogis. For those of you unaware, Kogis makes Korean BBQ tacos, and sells them from 4 trucks that drive through Los Angeles and Orange County. They announce their locations each day via Twitter.
I first tried them in June 2009, and I have gone to get them every time they are in my area since. This usually means arriving an hour early to beat the lines, and it is absolutely worth it. I haven’t had any food like them before.
Choi is working on a restaurant now, which is set to open in May. But they won’t serve tacos — they’ll serve rice bowls.
“I see bacon-fat-studded chestnuts and fresh herbs on braised lamb; steak with a soft-poached egg and hand-crushed sesame seeds; organic rice, braised pork-belly, fresh-water spinach in a beautiful broth with sesame leaves,” he says, rattling off ideas. The food, he says, will be inexpensive enough that people who normally eat McDonald’s can afford it.
I will be there the day it opens. If his tacos and burritos are any indication, his restaurant will be incredible.