Ihnatko: Apple Won’t Publish on the Tablet

January 8th, 2010

Andy Ihnatko doesn’t think Apple will offer a content store for the tablet:

Are you an independent publisher? Or maybe even just an author with a collection of short-stories? Great. Hook up with an iPhone developer and hand over a copy of your book in PDF or HTML format. He or she can quickly stick it in an app wrapper and you can release it as an saleable ebook without going through any publishers or distributors. There’s no vetting process; Apple is happy to just take 30 percent of the purchase price.

Hey may be right, but I don’t think it’s the best way to do it. I explained my reasoning when Jason Snell argued the same thing: it makes for a poor experience, and this will lead to publishers making their content free again to try to get readers. And that means we aren’t in any better a position than we are today.

Neven Mrgan doesn’t want this, either, for a different reason: it’s really, really hard for writers to develop their own iPhone application.

Both arguments are convincing. I hope Apple does create a content store, and a common reading application or something similar.