“Instead of paying a printer $5,000, we pay five writers per issue $1,000,” Mr. Hunter said.
They take submissions from writers and publish the 5 best stories every other month, in a variety of formats — print, the Kindle, and for the iPhone.
I just bought their iPhone application, but their model is flawed. There is an iPhone application for every issue, so you must buy and download a new application every time they publish a new issue.
I’m puzzled by why they’re doing this. It pollutes the App Store and confuses readers. They should have a single, free application that has in-app purchasing for each issue.
Regardless, the overall idea is excellent. Charge reasonable prices for good literature, allow readers to read it in whatever format they want, and pay writers very well.