TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.

Michael Mistretta on Fusion Ads:

I enjoy the ads in Tweetie. I’m continually wishing there were more of them. I’m biased, so that may not count, but when people say that our ads are more relevant than half their tweets, I start to wonder if we’re really advertising after all (at least, in the traditional sense of the word).

I feel that my job has changed from simply filling x number of ad spots every month, to finding great new products that are worthy of your attention, and presenting them to you in the best way possible.

This is the future of advertising — advertising as a service.