Down on Up

April 6th, 2009

Some are worried that Pixar’s Up will not be a success:

Some industry watchers, a few of them still griping about the hefty $7.4 billion that Disney paid for Pixar in 2006, are fretting about the film’s commercial potential, particularly when it comes to benefiting other Disney businesses.

Richard Greenfield of Pali Research downgraded Disney shares to sell last month, citing a poor outlook for “Up” as a reason. “We doubt younger boys will be that excited by the main character,” he wrote, adding a complaint about the lack of a female lead.

Response to the film in screenings, though, have been enthusiastic; and, after Pixar was able to make a rat and a robot endearing, why should we doubt that they can make an old man and a boy lovable, too?

Here is the director’s take:

The co-director of “Up,” Pete Docter — who also directed “Monsters Inc.” — said in a recent question and answer session with reporters that the film’s commercial prospects never crossed his mind. “We make these films for ourselves,” he said. “We’re kind of selfish that way.”

Which is why, coincidentally, Pixar has been so successful. Their primary consideration is making an incredible film, not how to sell it.