TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.
Financial Realities of the App Store
December 11th, 2008A detailed look at AppCubby’s marketing strategy.
Takeaway: because marketing is completely necessary for the App Store, margins need to be healthy to pay for it.
And a second takeaway: the same rules which apply to all businesses apply to this one. The most important part is developing a really great product that people want.
-
Welcome.
Welcome to TightWind. If you liked what you read above, you can read more in the archives and subscribe to the new ones. If you'd like to introduce yourself, you can send me an email or a message on Twitter.